E-Commerce Metrics for
Physical Retail Stores.
Journey Analytics transforms brick-and-mortar retail with real-time spatial intelligence. Measure storefront capture rates, map full-path shopper journeys across every aisle, track zone dwell times and heatmaps, eliminate checkout queues, and boost POS conversion—all 100% camera-free.
Complete Visibility Across Every Square Foot of Your Store
From the sidewalk outside your window to the checkout register—Journey Analytics turns physical store traffic into actionable merchandising, staffing, and conversion intelligence.
Storefront Traffic & Conversion
Measure passerby window traffic against actual store walk-ins to calculate true storefront capture rate, peak shopping hours, and repeat visitor frequency with automatic staff exclusion.
Shopper Journey & Heatmaps
Map full-path shopper navigation across every aisle and department. Uncover high-traffic corridors, dead zones, endcap dwell times, and cross-shopping patterns to optimize store layouts.
Queue & Labor Optimization
Monitor checkout line lengths and customer wait times in real time. Trigger instant alerts to open registers before basket abandonment occurs and align staff rosters with peak footfall.
POS & Retail BI Connectors
Combine foot traffic and dwell telemetry directly with Point-of-Sale transactions, staffing schedules, and enterprise BI tools to track true conversion rate and Average Transaction Value (ATV).
Loss Prevention & Shrink Analytics
Proactively reduce shrink and Organized Retail Crime (ORC) without adding friction for shoppers. Detect unusual lingering in high-value aisles, after-hours presence, and repeat multi-store incidents.
Plug-and-Play Store Sensors
Flush ceiling, doorway wall, and exterior storefront sensors that install in minutes. Capture 360° aisle flow and dwell time through tall shelving with zero optical cameras.
Actionable Spatial Intelligence for Merchandising, Store Ops, and Loss Prevention.
One camera-free sensor network powers visual merchandising, real-time store operations, and frictionless asset protection across your entire fleet.
Journey Heatmaps, Zone Dwell & Planogram ROI
Give visual merchandisers and store planners e-commerce-grade behavioral engagement metrics for every physical fixture and display.
Walk-In Capture, Queue Alerts & Labor Scheduling
Empower store and district managers to staff for real hourly walk-in demand, cut checkout wait times, and lift POS conversion.
Frictionless Shrink Defense & ORC Protection
Protect high-value merchandise aisles, stockrooms, and shopping centers without plexiglass lockboxes or invasive facial recognition.
In-Ceiling Analytical Routers, Shelf Beacons & Outdoor Cones.
Start with a 4-device Pathway or Pathway Ex store perimeter at your main doors and aisle ends, add Bluetooth Shelf Beacons for vertical height awareness, and secure exterior entrances and building corners with Pathway Cone.
Pathway
$99/mo or $999Analytical Router / Hub • Doors & Aisle Ends
Flush in-ceiling analytical router that maps store entrances, main doors, and the start and end of each aisle. A minimum of 4 devices establishes a complete store perimeter.
Pathway Ex
$129/mo or $1,299Extended Analytical Hub & Beacon Relay
Extended-range in-ceiling analytical router that maps entrances and aisle ends (4-device perimeter minimum) AND actively communicates with shelf Beacons (1 Pathway Ex per 2,500 sq ft).
Beacon
$125 + $5/moShelf-Mounted BLE & Z-Axis Height Sensor
Mounts directly on retail shelves and endcaps. Detects Bluetooth signals only and adds vertical height awareness (top, eye-level, or bottom shelf engagement). Relays through a nearby Pathway Ex.
Pathway Cone
$168/mo or $1,689Outdoor Pathway Ex (+30% Outdoor Casing)
All the extended range and Beacon relay power of the Pathway Ex inside an outdoor-compliant conical weatherproof housing. Deploy one per outdoor entrance and at building corners.
How Pathway Routers, Shelf Beacons & Outdoor Cones Work Together
Every store starts with at least 4 Pathway / Pathway Ex hubs to lock in the interior perimeter, adds hubs at the start and end of each aisle, pairs Shelf Beacons ($125 + $5/mo) to 1 Pathway Ex per 2,500 sq ft for Bluetooth height awareness, and mounts Pathway Cones at exterior entrances and building corners.
4-Device Store Perimeter, Aisle Ends & Building Corners
Shelf Beacon Height Awareness & Pathway Ex Relay
Connect Physical Foot Traffic With Your POS, Staffing & BI Stack.
Combine in-store shopper journeys, dwell times, and door counts with transaction and labor data. Journey Relay streams real-time store telemetry into your Point of Sale (POS), workforce scheduling, and enterprise cloud data warehouses.
Shopify POS & Plus
Combines live store walk-in traffic and department dwell times with Shopify POS checkout receipts to compute true store conversion rate and average basket value.
Oracle Retail Xstore POS
Correlates register transaction velocity with live checkout queue length and sales floor traffic across multi-brand enterprise store fleets.
Square & Lightspeed Retail
Automatically matches hourly footfall, returning visit frequency, and promotional zone dwell times with register rings and category sales.
UKG Pro Workforce (Kronos)
Feeds historical and forecasted store traffic curves plus zone dwell demand into UKG to align associate shift schedules with peak shopper hours.
Dayforce Retail Scheduling
Optimizes floor coverage and fitting room staffing by syncing department dwell heatmaps and checkout wait-time SLA metrics directly with labor planners.
Legion Workforce Management
Streams real-time pedestrian traffic, queue abandonment rates, and zone engagement metrics to automate labor budgeting across hundreds of locations.
Snowflake Retail Data Cloud
Zero-ETL streaming of store footfall, zone dwell times, and path-to-purchase matrices into Snowflake for enterprise merchandising and real estate models.
Power BI & Tableau
Pre-built executive connectors for district rankings, storefront capture rates, planogram A/B test scorecards, and mall tenant rent-to-traffic benchmarks.
Genetec & Milestone VMS
Bookmarks existing loss-prevention cameras when Journey sensors detect shelf-sweep trajectories, emergency exit push-outs, or after-hours stockroom entry.
Open Retail APIs, Webhooks & Custom POS Connectors
Running a custom ERP, omnichannel order system, or proprietary retail data lake? Journey Relay includes RESTful APIs, real-time MQTT streams, and Snowflake/BigQuery connectors out of the box.
Ready to Map Every Shopper Journey in Your Stores?
Launch a 30-day store pilot across your flagship locations. Measure walk-in capture rate, zone dwell times, heatmaps, and POS conversion within 48 hours of plug-and-play installation.